Pizza Hut is entering the wine business for the first time, a move that echoes its penchant for bold marketing. In 2001, the chain made history when it became the first pizzeria to deliver to the International Space Station, an ambitious endeavor that set it back a cool $1 million. Years later, in 2008, a rumor about a name change to “Pasta Hut” stirred up quite a commotion, only to reveal itself as a clever advertising ploy that accompanied a new line of pasta dishes—a stunt that even inspired a skit on SNL featuring Ryan Gosling.
Now, once again, Pizza Hut captures attention by unveiling “Tomato Wine by Pizza Hut,” a limited-edition beverage. Marketed as “a unique wine that embodies the iconic flavors of Pizza Hut,” it boasts ingredients derived from ripe tomatoes, complemented by natural basil. This isn’t merely a whimsical gimmick; tomato wine genuinely exists and promises to be an intriguing option for select customers. Inspired individuals can purchase a minimum of two bottles from Irvine’s Just Beyond Paradise Winery, or opt for a special gift set that includes a bottle of tomato wine, two branded wine glasses, and a wine opener.
Pizza Hut’s Festive Holiday Offering
Pizza Hut
For those hesitant about trying Tomato Wine, Pizza Hut touts its enticing aroma—an infusion of fresh herbs and spices, rich notes of sun-ripened tomatoes, and a subtle touch of toasted oak, echoing the flavor profile of their freshly baked pizza crust. Purchasing a bottle also benefits Irvine’s Just Beyond Paradise Winery, a local family-owned vineyard admired for its creative passion, which has partnered with Pizza Hut to craft this distinctive wine.
In a delightful turn of events, Pizza Hut is also reviving its beloved Triple Treat Box deal. Priced starting at $19.99 at participating locations, this holiday-ready package includes two medium one-topping pizzas, savory breadsticks, and a dessert of choice—all presented in an eye-catching holiday-themed box that can elevate any gathering. The curious question arises: Will this festive feast complement the unique tomato wine?
Considering how Pizza Hut constantly pushes culinary boundaries, it’s exciting to see how creativity can blend the unexpected worlds of pizza and wine. The tomato wine may not be everyone’s first choice, but it represents a playful spirit that challenges traditional beverage pairings, inviting those willing to explore. Personally, the idea of enjoying a little slice of innovation with a pizza is something I find truly appealing. Perhaps it’s time to grab a slice and raise a glass!
