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You Won’t Believe Why Pizza Hut Once Bought More Kale Than Anyone Else in the US!

The Kale Journey: From Pizza Hut to Culinary Stardom

Kale has undergone a remarkable transformation over the last decade, evolving from a humble garnish at casual dining chains to a superstar in health food circles. This leafy green, once relegated to the sidelines, has been embraced by food enthusiasts for its nutritional value and culinary versatility. Let’s explore the fascinating story of kale, focusing on its former role at Pizza Hut, its rise to fame, and why it deserves a spot on your plate today.

The Garnish Era: Kale at Pizza Hut

Imagine walking into a Pizza Hut restaurant in the early 2010s. What do you see? Piping hot pizzas, cheesy breadsticks, and—surprisingly—lots of brightly colored salad bar options. Among those vibrant choices, kale was a constant presence, but not in the way you might think. Until 2013, Pizza Hut purchased nearly 14,000 pounds of kale annually, making it the largest consumer of this green in the U.S. But here’s the catch: it wasn’t for salads. The restaurant chain used kale primarily as decoration.

Yes, you read that right. Kale adorned salad bars not because diners craved it, but because it made everything look attractive. Positioned around bowls of fresh ingredients on ice, the kale’s deep green color helped to make the salad bar visually appealing. A clever marketing move for sure, but as the decade progressed, Pizza Hut shifted towards a more modern approach. The introduction of refrigerated salad bars in 2013 led to the gradual decline of kale’s decorative role.

A Bright Green Comeback

Fast-forward to today, and kale has reinvented itself entirely. No longer the overlooked garnish, it has taken center stage in kitchens across the country. Nutritionally, kale is a powerhouse. It’s packed with vitamins A, C, and K, along with antioxidants and fiber. With its myriad health benefits, it’s no surprise consumers began demanding more kale on their plates. Recipes spotlighting this green include everything from hearty soups to delectable salads and even decadent pizzas topped with kale.

As people embraced healthier diets, the demand for kale surged. According to estimates, the market for kale skyrocketed from 145 million pounds in 2012 to an impressive 335 million pounds by 2017. From supermarket shelves to restaurant menus, kale now appears in various forms, such as kale chips, smoothies, and even as a topping for gourmet pizzas.

Kale’s Culinary Adaptation

The shift from garnish to star attraction is not solely due to nutritional trends; the culinary landscape is evolving too. Chefs and home cooks alike have discovered inventive ways to incorporate kale into delicious dishes. One standout trend is the rise of kale salads, complete with tantalizing dressings, toppings like nuts and cheese, and an array of vibrant vegetables. Additionally, creative recipes like kale lasagna and kale with garlic have made their way onto dinner tables everywhere.

Kale has even influenced eateries’ branding, with establishments like "Kale My Name" in Chicago celebrating the leafy green with innovative dishes. This shows that unlike the days when it merely garnished a pizza restaurant, kale now commands respect and attention on menus nationwide.

The Future of Kale

Looking ahead, kale appears poised to remain in the spotlight. Health-conscious consumers are more aware than ever of their dietary choices, and kale fits beautifully into this movement. This versatile green’s ability to reduce cholesterol levels and its potential anti-cancer properties make it a popular item among those prioritizing health in their diets.

Pizza Hut, which has since moved on from its salad bar days, has focused on its core product: pizza. Last year, the chain even set a record for the world’s largest pizza, reinforcing its identity in the fast-food universe. Yet, kale continues to thrive independently, enriching plates and diet plans across America, making appearances in numerous health blogs, cookbooks, and trendy restaurants.

Kale’s journey from a mere decoration at Pizza Hut to a culinary sensation is a testament to evolving food trends and increased health consciousness among consumers. So if you haven’t explored the wonders of kale yet, maybe it’s time to give it a chance. Whether you’re tossing it into a salad, blending it in a smoothie, or using it as a pizza topping, this leafy green has proved it’s much more than just a garnish; it’s a wholesome, delicious addition to any meal.

Written By

Luca Santoro is a seasoned food writer with 16 years in the hospitality industry across eight countries. His expertise spans craft beer, spirits, and pizza making, all while championing sustainability. A graduate of Collingwood College, Luca combines curiosity and analytical thinking to inspire others, exploring culinary trends through hands-on learning and engaging storytelling.

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